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Bloomberg: Now Luxury Boats Can Be Environmentally Friendly, Too image
February 18, 2020

Bloomberg: Now Luxury Boats Can Be Environmentally Friendly, Too

This article first appeared on Bloomberg. 

The Progressive Insurance Miami International Boat and the Miami Yacht shows make their return over President’s Day weekend. 

From helidecks and jacuzzis to marble kitchen countertops, yachts at the Progressive Miami International Boat Show have turned up a notch in their luxury offerings for the more than 100,000 expected to attend. Serenity Yachts, which has pushed the green initiative with solar-panel roofs, is also upping the game this year with style. Although not featured at the show, the interior of its Serenity 74 was designed by Neiman Marcus Fashion Director Ken Downing and showcased in the department store’s annual Christmas Book. The show ends Feb. 17.

Serenity solar yachts now come in both 64- and 74-foot models. The panels allow the Serenity 74 to cruise at 7-9 knots and the Serenity 64 at 4-6 knots, while still providing power to

Almost 700 square feet of solar panels line the top of Serenity 64.

The Serenity 64 features electric and hybrid motors that offer a quiet journey along the sea, sailing without rumbling engine sounds or smell from diesel fumes.

The green power is also paired with up-to-date equipment in navigation, entertainment, and smart home technologies.

The interior of the Serenity 64, which has a $3.3 million price tag.  A larger sister model, Serenity 74, showcases the style Neiman Marcus's Ken Downing adopted for the retailer's annual Christmas Book.